How is data science empowering modern business?
Data science is a broad field defined as extracting knowledge from data to gain insights. Data science emerged from computer science and has recently become a hot topic among the tech industry and academic communities, including large corporations like Google, Procter & Gamble, and others. These companies are using data science for predictive modeling of customer behavior for targeted marketing strategies or making business decisions based on trending market trends to innovate faster. The growth of data science also coincides with the explosion of open source technologies and cloud computing — enabling individuals with limited coding skills to tap into this emergent field without having any prior experience in programming or algorithm building. What is Data Science and Analytics, and Why Do We Need It? Data science is a transdisciplinary field and includes many sub-fields such as online machine learning courses, social network analysis, natural language processing, and bioinformati...